3.) Place
Location for in-store retail companies is as important as the business and brand itself. If a business is not located within an area easily accessible for the demographic who are prone to buy-in to its offerings, it’s setting itself up for failure. ‘Location, Location, Location’ also applies to digital businesses. You can create a beautiful and seamless web portal to sell your products, but if its google rank is low and does not show within the first page of search, customers will not be able to easily find you. Digital businesses must be at the forefront of social media and internet relevancy, seen and mentioned on high trafficked websites, and mentioned + reviewed by trusted influencers / global & regional media outlets. Psychical businesses, whether they are Food & Beverage, Service Oriented, Retail Environments, etc. must create an unforgettable world within themselves; design forward businesses supported by superior product and service, stand the tests of time. Through design, businesses must aim to be unforgettable, striving to evoke a ’Sense of Space & Place.’ When a customer feels emotionally connected to your aesthetics (physically or digitally) and product, you have converted them into a brand ambassador. These customers will be repeat visitors and will naturally recommend you to their ‘Circle of Influence’; word of mouth marketing is far more powerful than paid advertising.
